One of the big components is fake news and sensitive data. This includes the growth rates of various media and entertainment sectors, TV viewing trends, and social media … We’ll also see more personalized bots that sound like people and can handle more requests through the messaging apps. As more people adopt smartphones and phone providers offer more attractive deals on 4G services, apps like WhatsApp and Facebook Messenger are becoming the ‘go-to’ mediums for communication. Social media and technology are amplifiers helping them actually do it. Markets. And, yet, most people think nothing of the fact that new technologies coming soon – such as full-immersionVR experienceswhere you can choose your own avatar to represent you – are going to make it possible to communicate with people around the world using fictional i… “The ability for businesses and marketers to communicate and mobilize their networks has never existed like it does today,” Sharon Savariego, founder and CEO of Mobilize told Inc.com. Just ask any social media marketer—every time they perfect a social strategy, it’s time to move on to the next one. We’re going to see much more voice-activated options, for example. It’s filled with their day-to-day thoughts, musings, photos, videos, likes, dislikes, friendships, and so much more. there are now 83.1 million mobile handsets and data connections in the UK, apps like WhatsApp and Facebook Messenger are becoming the ‘go-to’ mediums for communication. Looking back, it’s incredible to see how far social media has come and the social platforms that are most popular today. “Artificial intelligence is what powers this capability, and it will have a huge impact on the way we work [and play].”. Azoya Group’s Franklin Chu says Facebook Shops combination of social media and e-commerce could make the platform a strong rival of Amazon and Google, and explores how social e-commerce already is a With the behavior of content consumption changing, it can be pinpointed that the types of content will continue to evolve. The future for technology in a world of social media New technological advancements are influencing our world in increasingly apparent ways, from how we pass the time at home, how we connect and communicate via social media and how we approach our work lives. At the same time, respondents report that the integration of social technologies in day-to-day work is greater than ever before (Exhibit 1). Without the widespread proliferation of smartphones and mobile data, social messaging would not hold the influence it now does. A.R. The cannabis industry is huge and it's growing bigger every day. Technology is a great bridge for that, if done right. Soon, social media platforms will begin including augmented reality options for videos, images, and more to adapt to the technology. All rights reserved. In the early 2000s, much of that work was focused on what was Web 2.0, collaboration (office 2.0) and the rise of social media. One of the most important aspects of consumer technology which has become increasingly linked to the way social media has developed is the smartphone. Myspace, Flickr, BBS, Friendster, and Ning are probably among the top qualifiers. Whilst algorithms constantly change, they often favour visual content, and the widespread nature of consumer technology has most certainly contributed to the rise of networks such as Instagram and Snapchat, which are entirely focused on visuals. Social now boasts such an intrinsic connection to our lives; it’s undeniable that technology has had a pivotal influence on social media development. It will be incredibly interesting to see the way these smart home products begin to tie into our everyday lives in the near future. From smartphones to virtual reality, consumer technology is permeating our society at an astonishing rate, and we’re starting to see how this is set to alter the course of our lives forever. In just four years, eMarketer projects it will nearly double by 32.7 percent. To keep up to date, please follow us on Twitter or like us on Facebook. To further expand on that question, this blog displays 3 different topics to predict the future for the year 2030: How mobile technology will have an impact on social media in schools in 2030, how mobile technology will change social media in 2030, and lastly how mobile technology will change the way we look at social media in 2030. When asked about their own use of communication tools in their day-to-day work, most executives report that social technologies overall are largely supplemental. But the cutting edge in social media is the continuous integration of new, emerging technology to make social networks even more inclusive and interactive. With data on social media becoming more and more complex, AI in the social media algorithm needs to be adapted. If someone has 2 hours to flip through your life’s journey, what do you want them to see?”. At the beginning of the month I was asked to speak at a panel that discussed Social media, Social Networks and “What’s Coming Up Next”. Technological advancements are a huge part of these adjustments in social media as we know it. Consumer technology has influenced many aspects of our lives in the past decade, but one of the most poignant areas is its relationship with social media. Close your eyes and think about all the social media platforms you’ve used in the past. Facial recognition technology is capable of identifying and verifying any individual by simply comparing a live capture or … In the latest survey, 45 percent say social technologies are v… For that reason, we’re likely to see a greater focus of social media platforms that allow you to tell your story and make it easier to find again. Augmented reality is the future of social media. Whilst smart technology is yet to be adopted on a wide scale at this time, it’s an area which will undoubtedly continue to grow in influence throughout the rest of the decade. Social media and mobile technology have impacted the way we work. You see, this is something that today’s businesses can’t live without. It can monitor a company’s followers on Instagram, boost productivity, and offer real-time analytics to help companies stay competitive on Instagram. Internet-connected televisions, social media, and the power of simplicity were all cited as launch pads for future innovation in technology, according to a panel of experts that convened at Harvard Business School as part of the HBS Centennial Business Summit in October. If you are thinking about the future, you might want to start looking into social media strategies for search engines. Every year, developers of virtual reality (VR) or augmented reality (AR) technology get closer to permeating this market. As digital technology progresses, people will be hungry for new and interesting ways to share experience. The Future of Media and Entertainment. My hope is that this technology morphs and changes. Thanks to the success we’ve seen of this useful technology, it’s no doubt that AI will be a key player in the future of social media. We can expect the relationship between social and gaming to mirror wider technology trends and become increasingly intertwined in the coming years. It’s still a little futuristic in many respects, so VR experiments have often failed in the past. More than two in five constant checkers (42 percent) say that political and cultural discussions on social media cause them stress, compared to 33 percent of non-constant checkers. Save my name, email, and website in this browser for the next time I comment. According to Mobile Operators Association, there are now 83.1 million mobile handsets and data connections in the UK. Social messaging has become a widespread phenomenon in recent years, with many users now favouring social messaging apps to communicate instead of the more ‘traditional’ text messages. “It’s a question of the legacy you want to leave behind. For example, Instagram has recently changed its algorithm to put preference on Instagram Stories and live video. When we talk about the advancements of the digital world and its increasing symbiosis with our day-to-day lives, it’s consumer technology in particular which is at the forefront of this revolution. New technological advancements are influencing our world in increasingly apparent ways, from how we pass the time at home, how we connect and communicate via social media and how we approach our work lives. “Group communication has gone from a nonchalant, nice-to-have feature that mimicked a digital water-cooler scenario, to absolutely business critical.”. According to the Pew Research Center, the digital media industry continues to grow, with about 93% … The future of media is continuing to turn to digital media for entertainment, news, and business, which translates to major opportunities for businesses. If you are interested in even more social media-related articles and information from us here at Bit Rebels then we have a lot to choose from. The rise of WhatsApp and Facebook Messenger certainly points to the smartphone revolution and highlights how the widespread consumer adoption of smartphones has birthed these social messaging apps, which would’ve been almost unheard of at the beginning of the decade. What I would like to see is a shift of social media towards being more interactive with people. A big part of my work as a digital analyst and anthropologist is to track emerging and disruptive technology trends and study their impact on business and society. Biometric Facial Recognition. People want their social experience to be an immersive picture of who they are, through the good and bad times. Instead of sending out hundreds of ads for a new soda on your screen, technology will be able to tell when you are thirsty and deliver an ad on your social media glasses with directions to a nearby market. “We’ve arrived at a place where we are as thoughtful about capturing a personal moment to preserve as we are about carefully curating our Instagram feed,” Jeanne Lewis, CEO of Capsure told Entrepreneur. “This new [conversational] interface finally allows for humans to operate software on their terms; given a best-case scenario, you speak naturally to an intelligent agent, and it will do the job you just asked it to do,” Dennis Mortenson, founders of the bot development firm x.ai who is working on the creation of voice-activated software for social platforms told Falcon.io. Since weapons were first shaped out of raw materials and the ability to make fire was perfected, the unstoppable forward march of technology has had an undeniable impact on human culture and society. Hoover recently introduced their Wizard Wi-Fi range, which is the UK’s first fully connected kitchen appliance range, as well as the One Touch appliances which feature near-field communication. The Impact of Technology on Your Social Media Technology is changing the way that we live our lives. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older. Social media has brought the world so much closer in the last decade or so, and every day sees new improvements to make the various social media apps more and more user-friendly. A look at how digital and social media technology is fast-forwarding a revolution in the media industry. Why Living An Eco-Friendly Lifestyle Is Beneficial, The Ultimate Guide To Social Media Marketing In 2020, Industrial Hemp Legalization Is Disrupting Major Industries, 6 Reasons Why Franchising Is A Great Idea. In 2020 and the near future, AI will do better and better in segmenting data, and make sure that the algorithms provide the best content possible. The chatbots of the future will put today’s chatbots to shame! Pay special attention to algorithms, which is an AI technology used to improve the user experience. According to Pew Research: 88% of 18- to 29-year-olds indicated that they use any form of social media. “Unfortunately, development of VR app is not as expensive as its viewing set of instruments/equipment, so we have to wait for more to be affordable,” says Haresh Donga of Addon Solutions, pointing out that this is one of the biggest barriers to VR becoming a part of daily life. As smartphones become ever more intrinsic in our lives, there’s a burgeoning trend smart home trend developing, which sees a range of home features becoming functional with our phones. For that matter, is it even possible to be “social” without a true face-to-face or one-to-one interaction? Now and in the future, social media will change for the better thanks to the following technologies: 1. Corepics VOF } Shutterstock.com. When it comes to running a business, you have to take extra care and attention to your finances. The technology that powers social media and the gig economy has triggered a remarkable change in the workforce, but it's also caused a degree of isolation. As more people have access to smartphones and 4G data, the rise of video has continued to gain momentum. 7. If you continue to use this site we will assume that you are happy with it. The introduction of lockdown back in March has led to many fascinating changes in consumer behaviour, with household spending patterns…, Google recently released their latest research ‘Decoding Decisions: Making sense of the messy middle’, which looks to illuminate the actual…, We recently won a competitive pitch to be the PR and social media agency for leading timber and builders’ merchants,…, One Brand Magic, 69 Dane Road, Sale, Cheshire, M33 7BP, One Marketing Communications Limited Registered in England 6756007. Fast-forward to the future, and we should see global social media usage continue on its upward trajectory. “Innovation in the future will be driven by applying a layer of AI to our everyday tasks,” says marketing strategist Mark Schaefer. and V.R. Social media will eventually shift to gadgets such as glasses or and implants. At the close of 2019, the number of social media users worldwide had hit 3.5 billion. Staying ahead of the game is your ticket to successfully navigating the changes and staying ahead of the competition. Reproduction without explicit permission is prohibited. Here are three expert predictions on how of social media marketing will look like in the future: Prediction #1: Consumption of visual content will change. Trying to adapt your strategy to meet all the algorithm changes now and in the future will protect you from falling behind. Naturally, this will involve an adoption of social media as well. Many of us - especially gig workers - operate in our own little bubbles. Required fields are marked *. As it advances, however, the technology and its accessories will be more available than ever before. Though, with all of the negativity that still exists on the web, there still needs to be a driving force against it that supports positive impact and hones in on the importance of character building in that process. In this case, the social world is being increasingly sculpted, shaped and influenced by the world of consumer technology. In this section we consider current thinking about technology in the workplace and the future of work, looking at social media and learning and development in a socially networked age. What bets are investing moguls now making on the future of media? Social platforms are already working on creating this improved experience with live video, Instagram stories (that can be saved or deleted), and more. Social Media Today. We’re even seeing fridge-freezers enter the market with Wi-Fi connected touchscreen displays, which further bridge the gap between the digital and appliance worlds, opening up a whole new world of social media opportunity in the kitchen. Social media platforms use algorithms to push certain features on its users, particularly businesses. Your email address will not be published. have to tech, let alone the future of online gambling? This relatively new phenomenon has also contributed to the rise of professional gamers, who have come to redefine particular aspects of gaming into a mass spectator event and social community through the help of social video sharing networks such as YouTube and Vimeo. The strides that social media platforms have made in communications, predominantly between consumers and businesses, is absolutely incredible—but we’re not done yet. For many social users, their favorite platforms are like a personal journey. Learn More About Andrew Miller, The Software CEO, How To Make Money Buying And Selling Domain Names, 4 Ways To Generate More Backlinks For Your Website, Commercial Metal Work Table – Selection Tips, Key Factors For A Better Gaming Experience In Your Laptop, Emerging Technologies – 2020 Is The Year Of 5G And eSIM, Managing Secure Document Sharing During COVID, Tips For Understanding The Bill Of Materials (BOM) Rules, social media-related articles and information, 3 Tips To Succeed In The Growing Cannabis Market. Nearly three-quarters of respondents say they rely primarily on older technologies, such as email, phone calls, and texting, to communicate with others at work. Social media channels, including blogs and video channels, are changing the nature of sport reporting for journalists as well. Social media is changing at a pace more rapid than many people can keep up with. Checkers: The Social Media and Technology Divide Social media also negatively affects a greater proportion of constant checkers than non-constant checkers. But chatbots, as we know them, are about to improve. This huge uptake in the use of smartphones, has seen social media apps developing into highly mobile-friendly networks. Soon, social media platforms will begin including augmented reality options for videos, images, and more to adapt to the technology. “We need to begin considering that form of innovation on our jobs and in our companies.”. With smartphones now having integrated cameras as standard, people are increasingly able to record video and take photographs, which has now taken over as one of the most dominant forms of media on social network feeds. Will the future of work bring us back together? The same goes for many AI social media services that are similar. What Do You Hope to See for the Future of Social Media? I’ve long predicted that social media platforms were going to have to change. Your email address will not be published. As an example of this, the New York Times recently released an AR social app with the highest downloading rate in the AR niche. Here’s what you need to know about the future of social media and how technology plays a role. Perhaps the most important technology on any social media platform is artificial intelligence. AI Targeted Marketing . There are strong examples today of how AI is used to make social media more user-friendly, especially for business. For example, companies like SocialCaptain use artificial intelligence to create automated targeted marketing for organizations who subscribe. Better Communication With Bots And Similar Technology The strides that social media platforms have made in communications, predominantly between consumers and businesses, is absolutely incredible—but we’re not done yet. It’s something WeChat in China has already done to great effect. From windows and bins to ovens and fridges, smart home devices are becoming available and giving us a glimpse into the potential future of our homes. Does Your Business Need A Financial Advisor? But it has a ways to go before we see it everywhere. Ultimately, consumer demands are the driving force behind new technological trends, which in turn have implications on the wider digital world and the way we interact with it. We’re now increasingly seeing the gaming industry build closer ties to social media, with games incorporating social media prompts and rewards. We’re going to see more options for personalized content that encourages consumers to use social platforms in every aspect of their daily lives in order to better cater to the user experience. Today’s infographic comes to us from Raconteur, and it showcases multiple sets of data that help to illustrate the direction that media is heading. are fast becoming a vital part of many marketing campaigns, so brands also need to look at ways to incorporate these technologies into their marketing campaigns. 7 Technologies Driving the Future of Social Media Click To Tweet. Instagram has even introduced Stories (their attempt at recreating Snapchat’s ephemeral qualities), whilst Facebook Messenger has recently adapted its design to emphasise using your smartphone’s camera, reinforcing the way these apps are so closely tied to the technology which they’re used on. On the surface, it seems the future will be split between social media icons like Facebook, Twitter, and more niche social media sites like Instagram or Snapchat. On average, users watched the AR presentations in this app for 14 minutes, which is significant for the industry. Before looking towards the future, let’s take a moment to see what the social media landscape looks like currently. What does it mean, for example, to be “social” in a virtual world? Social Media might seem an odd fit for a future of tech panel. However, it’s only a matter of time before consumers are willing to adopt this technology into their everyday lives. The gaming industry has been successfully evolving and advancing year-on-year for the past two decades now, with exciting new advancements in technology, consoles and graphics in constant development for the future. Examples of this could be more video chats, higher bandwidth, and synchronic interactions. It was a very special time in my career. As well as this, YouTube has become a huge online community for gamers, with people tuning in to watch fellow gamers stream online in huge numbers. It’s clear that the future of social media will predominantly be made up of images and videos, so brands really need to hop on that bandwagon if they are going to keep up. The savvy marketer will take a closer look at the way that technology is heading. Franchising is one of the most common business strategies that many business owners rely on, as it has proven to be adequate when it comes to getting ... © 2020 Bit Rebels. With the advances in technology we are enabled to complete more tasks in less time, and often times, with less effort and more productivity. We use cookies to ensure that we give you the best experience on our website. However, if you asked someone in the early 2000s what the future of social media was going to be they likely would have said MySpace and maybe a couple new platforms. The use of chatbots and technology that’s similar will become even more pervasive. 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