That's extremely advantageous to the billboard company. Grantor may use the Easement An "appurtenant" easement is an easement that essentially attaches to the relevant properties or "runs with the land." Pros. Grantee may use the Easement for the installation, servicing and maintenance of a 10X30 foot double faced illuminated Billboard. This includes the owners of the property upon which a billboard is located, the owners of the easement for use and access to the billboard, and leasehold interests, among others. 2. The 3rd party companies out there want to buy your billboard lease through a perpetual easement or purchase your lease interest over a term of 15+ years. So those are the two key reasons billboard companies engage in permanent easement: permanence and to lower the ground rent. If you transfer a perpetual easement for consideration and do not keep any beneficial interest in the part of the property affected by the easement, the transaction will be treated as a sale of property. When the owner sells the property, the future owner benefits. All of that will be done on Alta. ... Buying Perpetual Easements. More than likely you will need to define the easement area for the billboard, access and visibility across the property. Grantee shall have the right to change the size, design and structure of the Billboard, as determined in Grantee’s sole discretion. In the event a property owner sells its property, the easement rights ‘survive’ that sale and will benefit the future owner. In the example I gave, if the billboard company is paying a thousand dollars a year, and instead can swap that for a $5,000 upfront payment, that's a 20% rate of return. BLMC recommends to never sell your billboard lease unless you absolutely need the cash. The real birth of the billboard industry as the object of investment was with the passage of the Highway Beautification Act in 1965, which made the billboard industry federally regulated to certain spacings and zonings. 8' x 16' billboard, Two Perpetual Monopole Easements, Owner Financed at $267mth. Little competition. High yields. Utility pole (electric) is on-site. Non-exclusive means that a number of different parties can use the easement. This distinction is critical in any easement agreement and should be addressed squarely. I highly doubt your friend would be amenable to a blanket perpetual easement on the property for a billboard, but I have seen it happen. 8 ft x 16 ft Billboard Two surveyed & recorded easements with ingress/egress and electric ROW, for monopole(s) located on US Rt 22. What is a non exclusive easement? U.S. 22 Somewhere in Pennsylvania. What is a Billboard Easement? 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