Case 3: Samsung The Making of a Global Brand Marketing Management. Samsung Electronics Global Strategies Case Solution. It is composed of numerous international businesses, all united under the Samsung brand, including Samsung Electronics, the … The case examines Samsung's approach to product, pricing, distribution and promotion. However, Samsung cannot just reduce the prices because it has invested huge amounts in research and development, product innovation, human resource, marketing etc. The paper "Marketing Strategy for Samsung Company" is a good example of a case study on marketing. W. Xie and L. Helen, "A Case Study:Innovation strategy asse ssment of the leading smartphone companies," in Innovation Conference (SIIC) , Suzh ou-Silicon Valley-Beijing Inte rnational, 2013. Objective To study the marketing strategy and gain an insight on Samsung Mobile India Samsung Group The Samsung Group is South Korea’s largest company or chaebol and the world’s second largest conglomerate by revenue, leading several industries in the world. I. The mobile market is completely flooded with Android smartphones. Custom Samsung Mobile: Market Share and Profitability in Smartphones marketing strategy case study analysis & solution at just $11.No Plagiarism, MBA & Executive MBA level recommendations. It provides a detailed account of Samsung's marketing strategies to garner more market share. Samsung Electronics Co.’s generic strategy and intensive growth strategies are similar to those of its parent company, the Samsung Group. There are wide varieties of mobile companies offering smartphones at quite low prices but still people prefer this brand. Samsung Case Study 1865 Words | 8 Pages. Well in this case reputation and experience counts a lot. It had strategic alliances with various global companies such as Sony, IBM, Microsoft, Hewlett Packard and Dell. Samsung's revenues accounted for 6.6% of Korea's GDP. The case examines the marketing strategy of Samsung in India. This association gave Samsung the much needed exposure and boosted its image worldwide. By distinct and flexible strategy, Samsung raised its brand value to be ranked at 8th in integrand's Best Global Brands in 2013. The company received 7,679 utility patents through Dec. 11. Summary of the Facts This case study analysis is on Samsung Electronics Company (SEC) and how it has climbed up the ranks in the past decade via calculated marketing strategies, extensive market research and analysis, and a risky bet on how the market will evolve. This case study describes how Samsung Electronics transformed into a world-class company and the strategic challenges it faces as it looks to sustain its success in both developed and emerging markets. In these ways, the marketing strategies implemented by Samsung boosted its image as a global brand and helped it establish as one of the top 3 players in mobile handset market. FINDINGS Following Are The Findings Of the Study On The Topic MARKETING STRATEGIES OF SAMSUNG With the passage of time use of sophisticated software tools- ERP, Trend Data, Qualitative field inputs will increase and as a result forecasting would be better. Samsung is there in the mobile industry from a very long time and is perfectly aware about […] An exclusive marketing research is employed to understand the market deeply whenever issue a strategy was effectively performed by Samsung. Sales & Marketing case solution based on HBR framework Samsung Company is an important player in Such similarity is based on the unitary leadership that influences corporate strategic direction and competitive advantages of the conglomerate’s and its subsidiaries’ operations. 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