BtoB向けのMAツール:Oracle Eloqua 概要. Yes it’s true: marketing tech that’s easy to install and nothing to maintain! Also known as Oracle Eloqua, it’s Oracle’s marketing automation platform that helps companies create optimized and personalized campaigns across display, web, video, and other channels. Eloqua Advanced Intelligence Cloud Service provides data related to subject line performance, contact email fatigue, account engagement, and a contact's optimal send time. 394 Views Comments: 1 Permalink Tags: data model, data transfer, data cleansing, eloqua expert, eloqua 10, shared lists, updaterules Master Your Shared Lists - Part 1 Posted by Vladimir Lemez-Oracle Feb 11, 2015 While the use cases for using Eloqua for B2B are quite clear (and will not be discussed in this blog) there are some edge cases for B2C where Eloqua is a good fit. You can view a list of all REST Endpoints. #1 product in the Oracle Cloud Marketplace. Oracle Eloqua Consulting. It takes five minutes. eloqua ai Acceptance of AI in regular workplaces – a study by Oracle and Future Workplace (2019) June 30, 2020 Business Applications ai for erp , ai in erp systems , eloqua ai , erp ai , oracle ai , oracle ai cloud , oracle artificial intelligence cloud service , oracle erp ai , oracle machine learning cloud by Sriram Sundaresan Go ahead: throw it 15 subject lines, 9 preheaders, 20 graphics, and four layouts. Change the Game with Oracle Eloqua’s AI for Marketers As kids growing up, many of us were fascinated with AI and dreamed about how our future world would look as a result of it. As more campaign results roll in, you can use Motiva AI to see which audiences and responding with which variations in messaging. Automatically sync new leads with Oracle Eloqua for a real-time synchronization. Important: Contact your account representative to learn more about the Eloqua Advanced Intelligence Cloud Service. Motion AI + Oracle Eloqua official documentation. You’ve invested time in getting your campaigns designed and configured. Oracle Eloqua isn't accessible to businesses of all sizes, and the long-term contract requirement makes Oracle Eloqua a burden on the company's budget. Get new insights as Motiva AI discovers new audience groups for you. Try Leadsbridge for free now! Oracle Eloquaは、その明確な市場理解と販売戦略が評価されて、Gartner Magic Quadrantで再びリーダーとして位置付けられました。このレポートでは、Eloquaの強みとしてデータ管理、ABM機能、スケーラビリティが挙げられています。 In particular, Eloqua can be used anytime there is a considered purchase for the product/service you are selling. Use these suggestions to restrict send times and get even better response rates. Just drag your Motiva AI step onto the canvas, give it a bit of configuration, and you’re done! Metadata’s platform uses AI technology to … Built in 1999, they entered the industry seven years before other key players began to emerge, and 11 years before marketing automation became widely adopted by enterprise-level organizations. We save your team hundreds of hours per year in labor while boosting your entire marketing practice, from audience definition and discovery to messaging optimization to funnel performance. Look, Ma: no hands! AI アシスタントPEP から Oracle Eloqua データに連携し、チャットボットでリアルタイムOracle Eloqua データを使う方法 Copyright © 2020, Oracle and/or its affiliates. At Sojourn Solutions, our deep Oracle Eloqua consulting marketing automation knowledge and experience will help you easily navigate the challenges you’re facing. Now Oracle intend to integrate AI into Eloqua to help simplify decision making, by adding a recommendations engine that can make content and customer experience recommendations throughout the tool. AI. Eloqua è davvero una soluzione focalizzata sull'azienda, mirata ai suoi prezzi per aziende con budget maggiori e rulli di contatto. Eloqua Advanced Intelligence Cloud Service. Once you activate your campaign, Motiva AI will take care of the rest – from true randomized subsampling populations to setting up and executing experiments. Think of Motiva AI as a powerful new member of your team. Oracle Eloqua è la piattaforma di marketing automation orientata al B2B alla base del successo di aziende leader di mercato a livello internazionale. New Oracle Eloqua features. The Oracle Eloqua Marketing Cloud Service REST APIs enable you to extend the functionality of the product, build Apps, and perform high volume data transfers. The documentation for these endpoints can still be found in the Eloqua Developer Help Center. The platform has more than 500 partners that represent more than 700 integrations. Using AI, one of the new Oracle Eloqua features can now determine the optimal time to send emails to individual recipients based on when they will be most likely to engage with the content, a capability Oracle dubs "send-time optimization." On October 22nd, Oracle held a Webinar titled “Advanced Intelligence for B2B Businesses” which placed a spotlight on a set of features previously being tested under Controlled Availability (CA). - 10-30% … Use that to tweak your targeting, content, and lead generation strategies.Â. Find the email frequency that optimally engages your customers. REST API for Oracle Eloqua Marketing Cloud Service. Think of Motiva AI as a powerful new member of your team. Motiva includes the most sophisticated Natural Language Processing (NLP) techniques to analyze your subject lines and pre-headers to give precise scoring and active advice. This in-depth data helps guide you in your decision making by automating … You don’t have to do anything except watch the most sophisticated machine intelligence engine working away on your behalf. This video demonstrates how to create a simple email campaign. With over 14 years Oracle Eloqua consulting expertise, you are in safe hands. Easily control how often contacts receive emails across campaigns for maximum impact. This in-depth data helps guide you in your decision making by automating the data collection you need to make strategic decisions. As marketers develop their ABM strategy, there are a number of areas within the Eloqua solution they can leverage to deliver on that strategy. Multi-step campaigns provide further customization options to let you set up your campaign flow however you like. Motiva AI™ uses artificial intelligence to dramatically improve engagement and make a measurable impact on revenue generation. In this blog, I want to share certain aspects of AI Marketing and I would like to include AI related features/use cases into Oracle Eloqua if I was a Product Leader of Eloqua. Digital marketing professionals can leverage AI to reduce unsubscribes, avoid email fatigue, and create relevant communications/content to better engage customers. Oracle has introduced new AI features for Eloqua users. We save your team hundreds of hours per year in labor while boosting your entire marketing practice, from audience definition and discovery to messaging optimization to funnel performance. Motiva AI Cloud is a plugin that works seamlessly with Oracle Eloqua campaigns to optimize email campaigns to deliver 10-30% higher response rates. Oracle Eloqua is part of Oracle’s Marketing Cloud platform, offering lead generation, management and measurement capabilities. Eloqua for Sales people Eloqua Profiler: graphical summary of prospect’s online activities and behaviors Eloqua Engage: An email tool that lets sales professionals customize, send and track pre-built email templates from the iPad, CRM, or web. The Eloqua Advanced Intelligence Cloud Service supports marketers as they create content and helps them strategize how to send that content to contacts. All rights reserved. Seamlessly integrate Motion AI with Oracle Eloqua. No other marketing solution offers anything remotely close to Motiva’s optimization engine. Eloqua (who were later acquired by Oracle and renamed ‘Oracle Marketing Cloud’) were one of the first companies to offer marketing automation. The Eloqua Advanced Intelligence Cloud Service supports marketers as they create content and helps them strategize how to send that content to contacts. Motiva AI automatically finds the best send time slots for your audiences and suggests your best bets on a handy 24 x 7 grid. You can pick from the suggestions, or run Motiva AI anywhere you’d like. AI can be used to craft better marketing experiences. Oracle Eloqua training teaches modern marketing best practices and how to apply them using Oracle Eloqua. Click here to see how LeadsBridge can help you connect Motion AI and Oracle Eloqua. Lower complaint and unsubscribe rates Accelerate segmentation and audience targeting Automate content testing and optimize send time Motiva AI replaces native Eloqua logic steps and takes care of all the hard stuff in the background, without any help.Â. Learn to target and segment your database, launch engaging campaigns, convert sales, and analyze results. We’ll analyze your email assets across five key dimensions and evaluate characteristics like tone and readability. Advanced AI for Oracle Eloqua Increase engagement and conversions by 30% or more. I prezzi mensili riportati di seguito riflettono il costo per l'implementazione con un database con meno di 10.000 contatti. What's Changing? We will have two locations for developer documentation. Motiva AI’s unique intelligent reporting surfaces new, actionable insights you can use to find new content strategies, tune creative assets, discover new audiences, understand optimal engagement strategies, and much more. Using Eloqua for B2C? I come from a family of tech engineers and spent my formative years in one giant emerging tech bubble. We can handle it. Your data is your data and Motiva AI takes data handling seriously. Examples include suggesting subject line revisions based upon what worked well in previous email campaigns. Our Eloqua team casts an expert eye over them. Eloqua Advanced Intelligence Cloud Service provides data related to subject line performance, contact email fatigue, account engagement, and a contact's optimal send time. Unlike any other AI solution out there, Motiva AI supports true multivariate optimization. The most secure, enterprise-friendly technology for your Motion AI integration. You can always review what Motiva AI is doing via elegant, real-time reporting. About the REST APIs. Read Oracle Eloqua customer reviews, learn about the product’s features, and compare to competitors in the Marketing Automation market Use Motiva’s reporting to validate your assumptions about who your customer are. The Eloqua AppCloud 1.0 API endpoints will be migrated for the Oracle Eloqua 483 release. Avoid cross-campaign email conflicts and email fatigue! There’s a reason we are the #1 product in the Oracle Cloud Marketplace. It also identifies opportunities to reduce the number of contact communications into a normal range. The team used Oracle Eloqua’s automation to ensure that each email to a season-ticket holder includes the right rep for that fan. There’s a reason we are the #1 product in the Oracle Cloud Marketplace. Motiva AI is like brain for Oracle Eloqua. Earn a Marketing Automation Cloud (Eloqua) Certification Oracle Eloqua’s fatigue analysis helps minimize the risk of customer burnout and disengagement. Title and Copyright Information. Or, let Motiva AI learn the optimal strategy on its own for every contact in your contact database using machine learning. It has all of the bells and whistles to save time while strengthening marketing operations. Now let Motiva AI help you make the most of that investment. Motiva AI is like brain for Oracle Eloqua. You can find out more at our Trust and Privacy pages. Oracle Eloqua is solely being used by our demand generation, sales, and marketing teams. Oracle Marketing Cloud (Eloqua) は、法人向けに行うメルマガなどの施策作成、顧客の行動分析やスコアリング、施策内容に沿った顧客のターゲティング、施策の効果分析などを行うことができるMAツールです。 We are using Oracle Eloqua to manage marketing campaigns, sales lead generation, and sending marketing emails to increase the number of conversions of potential customers. Marketers can use the fatigue analysis analytics to take tangible steps towards minimizing opt-outs of individual contacts from over-communication. We go beyond best practices and current legal requirements to ensure that we are protecting that data all along the way. Motiva AI finds and suggests places where it might quickly boost performance for you by scanning all of your current, active Eloqua campaigns. Example: You will be going on a family vacation. One of the major benefits of Oracle Eloqua is that rather than requiring an ABM module or add-on to the core solution, the capabilities to work with an ABM strategy are built natively within the tool. Ai finds and suggests your best bets on a family vacation prezzi mensili riportati di seguito il! Secure, enterprise-friendly technology for your audiences and suggests your best bets on a 24! Logic steps and takes care of all REST endpoints decision making by automating the data collection you need make! Send that content to contacts right rep for that fan Trust and Privacy pages optimal strategy on own... 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