49% of consumers depend on influencer recommendations on social media. In 2020, there are 85.1% social network platform users out of the total global internet users. Brands are increasingly turning to social media platforms for their marketing, and there are good reasons why. 11.68 %. Watch the Internet as it grows in real time and monitor social media usage: Internet users, websites, blog posts, Facebook, Google+, Twitter, and Pinterest users. Social Media Stats New Zealand. So that means some 50% of all human beings alive are on social media. Although the vast majority of parents reported the bullying occurring in school, 19.2% stated that bullying occurred through social media sites and apps. Smartphones and social media are evolving side by side, and your brand should make sure to keep up. There’s a bunch you can do to make your Instagram stories more engaging, such as adding questions, polls, and fun stickers or music to make your content as unique as possible. This social media statistic uncovers that an average of 3 hours are spent per day per person on social networks and messaging (Globalwebindex, 2019). Social media allows brands to access cost-effective marketing, interact with their audience, and build brand loyalty. Your personal full-time income needs might be more or less than the …. Social media usage statistics by country are telling of each country’s lifestyle and habits. Number of social media users worldwide 2010-17 with forecasts to 2021 Source: Statista - The statistic portal, (2018), Number of social network users worldwide from 2010 to 2021 (in billions) Find more statistics at Statista When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. The percentage of social media use versus the total population by race for the entire US population is: Unsurprisingly, the percentage of American’s using social media by age is primarily Gen Z and Millennials. This includes responding to comments, mentions, and messages. On the other hand, Japanese netizens participate in social media the least often. Start a business and design the life you want – all in one place. Unfortunately, social networks looking to expand in these territories will make a lot less from the advertising profits per user, so user volume is critical for their earnings. believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business (Buffer, 2019). Shortly after, in 1997, Six Degrees was released where users could add friends and make profiles. In 2020, the number of people using social media is over 3.81 billion worldwide, with the average user having 8.6 accounts on different networking sites. But the question is, is it worth investing in social media when starting your business? There are 7.7 billion people in the world. 2. 12.11 %. With Facebook currently holding the position of the biggest social networking service based on global reach and total active users, it’s important to know how your content may potentially perform, and how you can optimize your paid and organic reach. The aver… Sources: Statista, PEW Research, OurWorldInData, Data Reportal, Social media platforms & Kepio’s Analysis. LinkedIn has 303 million monthly active users; Age. (Lyfemarketing, 2018). Twitter. Social media usage is one of the most popular online activities. The idea here is to manage your online presence and make sure that you keep in touch with your audience through social media platforms. 1. This includes responding to comments, mentions, and messages. 73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business. Next-level SEO training and link building strategies, © 2020 Backlinko is a Trademark of Backlinko LLC. 4. If you’re thinking of posting on Facebook make sure you are up-to-date on how their algorithm works so you reach your best audience. The idea here is to manage your online presence and make sure that you keep in touch with your audience through social media platforms. In 2019, an estimated 2.95 billion people, or 77.0% of internet users globally, will use a social network at least once per month. 91% of all social media users access social channels via mobile devices. Data Reportal estimates that there were 3.484 billion social media users worldwide in 2019, which is around 45% of the total 7.676 billion internet users all over the world. Below, we have the average daily time spent on social media in hours and minutes from 47 countries; the data source is from all internet users aged 16 to 64 on any device. In America, social media is more prevalent among women, in particular, Snapchat and Pinterest, whereas men are using sites like YouTube and Twitter more. As it’s the start of the year, we thought it would be a great idea to share the most important social media statistics to keep in mind for 2021. General social media statistics. Back in 2015, there were only 2.07 billion users, social network growth rates since then have averaged 12.5% year-on-year. A selection of surveys conducted by the PEW Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. 4 10. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. are unique in the way they interact with customers. Lastly, Baby Boomers are also bridging their gap with technology and are increasingly becoming more familiar with social media platforms. But that’s not all. An improvement in social media engagement rates also improves the other aspects of a brand’s performance online. The following social media statistic shows us the number of daily active Instagram Stories users, which has increased from. One of the reasons for this high usage of social media is because mobile possibilities for users are continually improving which makes it simpler by the day to access social media, no matter where you are. Reuse our work freely. Key US Network Growth Statistics 2018-2019: Below, we have a separate report by Our World In Data, which shows the growth of social media monthly active users or MAU’s overtime (2004-2019). Social Networking Site Number of Daily Active Users in Million If the average person persisted with the same social media usage, they would spend 5.7 years / 2,080 days on platforms in their eligible lifespan. The world population is roughly 8 billion. ; 44% of internet users worldwide use social media when looking for information about brands. Understanding this social media statistic will help determine which platform could be of most use when, In this day and age, we’re all slowly becoming social media addicts. In this day and age, we’re all slowly becoming social media addicts. The current global average gender split of social media users is 55% men versus 45% women. In 2020, the average time spent on social media per day is 2 hours 24 minutes globally for users aged 16 to 64 on any device. This means that if consumers feel confident in the recommendation from an influencer, they’ll be more likely to purchase the product. The most popular social networks are Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, Snapchat. An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of America’s population in 2011. Instagram by the numbers, Omnicore 9. Users spend an average of 3 hours per day on social networks and messaging. 55 countries. 2019 social media usage statistics and research from my friends at Edison Research and Triton Digital, contained in the newest version of their annual The Social Habit study, found surprising shifts in how Americans of different genders, age groups, and races use social media and social networks.. It’s without a doubt one of the most popular online activities that users engage in. 2020 LinkedIn demographics data: Monthly active users. Which gender uses social media more by region? Social media is everywhere. Here are the social media engagement statistics for 2020: Businesses. Looking for the latest social media statistics?Want to know which social media networks and apps are the most popular in 2020? Facebook. Typically the published social media statistics focus on a United States or global centric view of the data. That’s why it’s essential to have a prominent online presence on various social media platforms. With Facebook currently holding the position of the biggest social networking service based on global reach and total active users, it’s important to know, If you’re thinking of posting on Facebook make sure you are up-to-date on how their. 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. But growth is concentrated in Asia-Pacific and other developing markets, and slowing in Western Europe. Social media user numbers have surged in the past 12 months, with Kepios analysis showing that more than 450 million people started using social media for the first time since October 2019. So you want to promote your business through photography, but you want to catch your customer’s attention. More buyers are joining social media networks and looking for reviews and recommendations. In 2014 there was a median of 42% of people that accessed the internet occasionally, now this figure must be well over 65%, which was the last number recorded from the PEW study in 2017. General social media advertising statistics 1. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Lyfemarketing, 2018). Social media penetration = active users vs. total population. About us, LinkedIn 7. The World Health Organization estimates global life expectancy to be 73 years. The demand for mobile-friendly content across, 91% of all social media users access social channels, 80% of total time spent on social media sites occurs on mobile platforms. Source: Digital 2020 Social media is interwoven in our daily lives. There are 4.14 billion active social media users worldwide and an average of 2 million are joining them every day. Social media statistics. Understand your visitors with Statcounter. In regards to social media usage by device, 98.68% of people in the world access networks exclusively on a mobile device (tablet or phone). Facebook has been shaping the social media landscape since its launch and is continually evolving to meet its user’s needs. Younger demographics are most likely to have multiple social accounts. Check out More Social Media Statistics Below: 2021 is expected to see over 3B active users on social media. Facebook Business Pages now number more than 60 million. Social media platforms are unique in the way they interact with customers. Around 78% are solely accessing platforms from their mobile phone, compared with only 1.32% visiting their social networks via desktop only. However, recent figures suggest that social media growth may even be accelerating. An average 14 new users to sign up Statcounter global Stats when marketing to your profile customer. Your privacy and will never share your email address with any third.! 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