The only down day so far this … *Listing fee varies by market, minimums apply, buyer agent commission not included. Our second purchase was through Redfin, the well known nontraditional online realtor. In the case of RedfinNow transactions, the broker is always Redfin. Real estate tech company Redfin (NASDAQ:RDFN) is often compared to rival Zillow (), but there are significant differences in the way the two companies operate.. RedFin is fine, I've used them. While you may happily use their website, they are going to send your business to one of their partner agents at RE/MAX or Keller Williams. Redfin agents help sell homes, and owners only pay 1.5% listing fee. Unless this also drops, there won't be much profit left over. While I no longer get to exercise my analytical muscles with linguistics, it's rewarding to analyze business and share my opinions through this platform. In regards to interest expenses, Zillow has accrued an average of $4,500 per home sold in 2019. With numbers like those, Redfin certainly could … That includes iBuying and also new products like its mortgage segment. Zillow Offers is only six quarters old, but this segment has grown quickly. Fred Wilson told Michael Arrington that his complaints against Seattle were a “crock of shit” but then — because Arrington gets blamed for everything — everyone pretended that it was Michael who had called out  Fred (when all Mike said was:  “Name another big Seattle hit besides Amazon and Microsoft?”). Or 2021. Redfin advertises a 1% -2% seller commission (they call it a “listing fee”), but unlike REX, Redfin seller’s are also responsible for paying the buy-side agent commission, because the houses are listed in the MLS. Using both tools, in addition to the advice of a professional like an appraiser, is your best bet. The same can be said about Redfin's "other" segment, which includes mortgage and title services. Meanwhile, small-scale flippers incur the same costs as iBuyers, yet still manage to turn a profit. The Naked Truth is over. If the coronavirus pandemic ultimately drives down real estate activity, Redfin’s top-line revenue will likely shrink. Given this difference in the two companies, I really think Redfin has a greater chance at making iBuying a sustainable part of its business before Zillow does. As a buyer of ads, Animoto’s Brad Jefferson explained that you can’t buy traffic until you understand how much revenue it will generate; at first, pay advertisers based on the revenue they generate, then later based on impressions or clicks. Redfin’s accuracy is based on an algorithm that takes into account hundreds of data points. In the third quarter, Zillow sold homes for about 10% more than the price it paid, before considering expenses. While Redfin and Zillow are both heavily invested in iBuying, that's not what is driving their profit currently. Each company is aggressively growing this segment of its business. Ethan noted that a $5 iPhone application that sold to all 40 million iPhone owners would still only have a total possible market of $200 million. Redfin has never been profitable and has accumulated losses of $613.3 million. To be sure, the company hopes Zillow Offers will be more profitable someday, but that's secondary to the primary goal of offering an "end to end" real estate product. What's great about exploring business and the economy is the insight it gives you into how things are in the world. The company affirmed that losses are temporary, stating in its shareholder letter, "Once we achieve scale, however, we expect to deliver an average return on homes sold before interest expense of 400 to 500 basis points per home.". Losing millions to achieve a bigger goal is common for growth stocks. Summary Redfin has been never been profitable, and analysts don't project it will be profitable in 2019. Gross profit was $48.3 million, an increase of 7% from $45.2 million in the second quarter of 2018. Fred Wilson said that Twitter hadn’t chosen a revenue model because it was focused purely on growth — a luxury that it seems Twitter alone can afford to have right now — and Michael Arrington said that Twitter was like YouTube, which sold for a high valuation because Google had to evaluate it revenue potential in lieu of actual revenues. Both Zillow (NASDAQ:Z)(NASDAQ:ZG) and Redfin (NASDAQ:RDFN) are riding the iBuying trend by giving out cash offers, fixing up purchased homes, and then selling them. What has made the difference  for Redfin hasn’t been any one breakthrough that we could have pinned our hopes on, but a combination of small adjustments: It’s nice to wonder how much more profitable Redfin can be once the market really recovers. Or in 2020. Fred then claimed that his own blog got as much traffic from Twitter and Facebook as from Google, whereupon Michael Arrington told Fred he was wrong about his own blog. The business has been growing by leaps and bounds, in part because the real estate market has … The Naked Truth is Out: Redfin is Profitable An analyst looking at profit margin might look for a higher profit margin relative to other comparable companies as well as a profit … According to the 16 industry analysts covering Redfin, the consensus is that breakeven is near. Can Zillow and Redfin Make Money Buying and Selling Houses? What really impressed me  about Jonathan’s overview of Picnik — I have always been opposed to ads on Redfin, and more interested in subscriptions — was how important  that 20% of ad-generated revenue was to Picnik. And we’ll keep on trying to learn from others, like the entrepreneurs, journalists and investors who attended the Naked Truth tonight. Cumulative Growth of a $10,000 Investment in Stock Advisor, Why Zillow And Redfin Are Willing to Lose Millions @themotleyfool #stocks $ZG $Z $RDFN, Redfin and Zillow Are Both Evolving, But in Surprisingly Similar Ways. Redfin is a discount real estate brokerage that offers online tools and resources to home sellers and buyers, as well as discount real estate services via its team of in-house agents. And we announced our big news: that Redfin was profitable last month, all while maintaining our 97% customer satisfaction. But I won't be surprised at all, Nick, because of the way and the efficiency with how Redfin is run, if that net profit will actually run higher than that. Redfin net profit margin as of September 30, 2020 is -4.61%. But investors need to know if this can ever be profitable, and which company stands the better chance of making it work. That is a very real cost. The rest of us call it the iBuying real estate trend. Michael Arrington said that TechCrunch makes its money mostly from events, not ads. There are no different pros and cons of selling a house using Redfin vs a different brokerage. Figuring out Google optimization, which drove a 300% increase in traffic year over year, though that growth is now slowing. Shareholders probably have their fingers crossed that it can grow its way to profits. Patent pending. Is It a Buy? Glenn is the CEO of Redfin. It is a real estate … Redfin Stock Has Doubled This Year. Well, Redfin has plenty of problems, and we could still easily fail, but we know now how we can win, too. TREC: Info About Brokerage Services, Consumer Protection Notice. But since real estate is a seasonal business, we’ll have plenty more ups and downs in our fortunes along the way. Redfin pockets the extra 1.5% without taking on any risk, but the customer ultimately ends up paying an average real estate commission for well-above-average value. Across all real estate transactions, a broker is almost always used. The business has been growing by leaps and bounds, in part because the real estate market has had a small rally this summer, but in part because we’ve started to figure out how to prosper in down markets too. Redfin increased revenue 43 percent from 2015 to 2016, reporting revenue of $267.2 million last year. But perhaps profit isn't the primary concern with iBuying. Updated January 2020: By searching, you agree to the Terms of Use, and Privacy Policy. Your email address will not be published. Market data powered by FactSet and Web Financial Group. And thanks most of all to our wonderful clients, to this community, to all the hard-working folks of Redfin, past and present, who got us to this big milestone! The company has demonstrated improvements in gross margin (25% to 31% from 2014 to 2016) and efficiency in marketing spend (12.7% to 10.6% from 2014 to 2016), which will help position the Company to chart a path to operating profit. In the third quarter of 2019, the company bought 2,291 homes and sold a record 1,211. Basically the only drawback is that our agent was a bit busier. Redfin is a real estate broker -- Zillow is not. Urbanspoon’s Ethan Lowry – – who said that Urbanspoon employed only three people full-time when Michael Arrington picked out a fourth Urbanspooner in the crowd (“she’s part-time!”) — said that Citysearch’s local salesforce got top-dollar, whereas Adsense and iPhone ads paid much lower rates. So you just click a button and get a cash offer with the chance to close in under 90 days, without cleaning, fixing, or remodeling. Redfin's business model is based on sellers paying Redfin a small fee, either 1 or 1.5% to list the seller's home. Fred Wilson said that companies focus on revenues too much in lieu of earnings. All the panelists were mobbed. All the panelists were mobbed. The Ascent is The Motley Fool's new personal finance brand devoted to helping you live a richer life. See you at the top! Long term, management envisions buying and selling 5,000 homes per month. The bad news is that last quarter, Zillow's average loss accelerated to nearly $5,000 per home. The Seattle online real estate company also is tossing off cash, with expectations to be profitable in 2013. And we announced our big news: that Redfin was profitable last month, all while maintaining our 97% customer satisfaction. Each company is … Redfin Has Plenty of Room for Growth . Every terrace of the Olympic Sculpture Park was packed. Publishing real estate agent reviews, which increased demand 36% in a single month. Thanks to everyone who came to the event, to our fantastic panelists who traveled from far and wide to participate, to our sponsors Madrona, Fenwick & West and Square 1 Bank, and to Angela Cough and the rest of the Redfin crew here who put it together. Feel free to reach out to me at jon.quast@foolcontractors.com. Redfin Agent. The closer ads are to a point of purchase, the higher the rate; the best rates come from local restaurants hoping to get a reservation directly from the ad. There is a reason these companies are willing to lose money while growing their iBuying businesses. They have reported profitability since July 2009. But an important distinction needs to be made between these two companies. The business has been growing by leaps and bounds, in part because the real estate market has … The Naked Truth is Out: Redfin is Profitable Read More » In the third quarter, the brokerage segment had a 35% gross margin and the other segment had a 1% gross margin. Glenn Kelman is the CEO. You could look at Zillow Offers with the glass half full. He also noted that Redfin hasn’t turned an annual profit in 16 years as a brokerage. Revenue increased 39% year-over-year to $197.8 million during the second quarter. Damon Darlin said the New York Times has avoided events so that it doesn’t become a cheerleader for the businesses it covers. Imagine you need to sell your home fast. It may have taken 2-3 hours to get a callback, and if we wanted to do showings - it tended to work better if we could give at least 24 hours notice, and be somewhat flexible on times/dates. Redfin was established in 2006 in the Pacific Northwest with the goal of making the real estate industry more consumer-friendly. Damon Darlin compared me to Steven Spielberg. 2.9K views Visit our blog! The Seattle-based company was founded in 2004, and went public in Aug. 2017. Redfin has a home estimator that it is dead-on. So How Risky Is Redfin? One way Redfin makes money is through commissions on real estate transactions - depending on the state and the commissions, about 1.25% to 1.5% of the transaction. Join us on Twitter for more #housingmarket updates. It sounded so obvious when he said it, but we paid for traffic in the early days without knowing diddly about what it was worth to us. Take Redfin, for instance. The business segments enjoy a direct boost from iBuying, and these segments are profitable. RedfinNow is also unprofitable. Renovation and holding costs are calculated along with the flipper's desired return before buying. Damon Darlin showed Michael Arrington his notes for their hotly disputed interview about bloggers’ accuracy and speed. Real estate tech company Redfin (NASDAQ: RDFN) is often compared to rival Zillow (NASDAQ: Z) (NASDAQ: ZG), but there are significant differences … Fred Wilson shot back that iPhone developers will make far more money now on the new ability to charge for  upgrades and transactions. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. Redfin's iBuying program and ancillary services should continue to be important parts of the company's expansion. This technology is a virtual house tour in the palm of your hands. To say Redfin stock has had a good start to December is an understatement. Stock Advisor launched in February of 2002. I am not aware of any other revenue streams. With that in mind, you can think of Zillow Offers as a gateway product into the Zillow ecosystem, but to me, that's pinning a lot of hope on an unproven strategy. And in Zillow's case, it wants to offer an entire ecosystem of real estate solutions. By submitting your email you agree to Redfin’s Terms of Use and Privacy Policy. But I won't be surprised at all, Nick, because of the way and the efficiency with how Redfin is run, if that net profit will actually run higher than that. Gross margin was 24%, compared to 32% in the second quarter of 2018. The Naked Truth is over. It's true Zillow can scale in areas like technology and advertising, but certain costs don't improve with scale. In the third quarter earnings call, Redfin CEO Glenn Kelman explained that although iBuying is still unprofitable, its brokerage business gains a transaction it likely wouldn't have had otherwise. We’ll post the Naked Truth video some time on Friday, but for now here’s what struck us as most interesting about the event. And I learned a lot about ads. While I wouldn't rule out Zillow completely, it does seem Redfin has a clearer path forward. The difference now is that even if Redfin goes back down, we’ll always know that we can go back up. Fred Vogelstein said that startups could generate less revenue because they spent less money. Look at the Q3 2020 numbers for Redfin and you’ll see: Revenue was down 1% yoy to $236 million. One of the ways Redfin is able to offer discount rates and remain profitable is upselling existing customers on additional, premium, and/or affiliate services. That puts Redfin's margin at negative 2.4%, which is worse than Zillow (negative 1.2% in this segment). Traditional, full-service real estate agents typically charge a 3% listing fee when selling a home. If you are considering Redfin as your agent, apparently your price point is not profitable enough for them to help you buy or sell a home. In … I think Redfin will post a clear profit instead of a consensus loss. Redfin is a real estate brokerage. Both platforms are relatively accurate, but as with most things, the more information you have, the better. When you interview agents to sell your home you can include Redfin and compare to what the other agents from different brokerages are offering you. Even if the company delivers the returns it's promising, that's before interest. Redfin is all about technology—their 3-D walkthrough feature allows a full view of a home, right from your own couch. Picnik’s Jonathan Sposato —  wearing Gucci wrap-around glasses and a seersucker suit — said that partnerships only generated 16% of Picnik’s traffic, and that subscriptions accounted for 80% of its revenues. And we announced our big news: that Redfin was profitable last month, all while maintaining our 97% customer satisfaction. Compare RDFN With Other Stocks I told Fred Wilson my blog posts took forever to write; he said, once he started writing, his never took more than 30 minutes. The Redfin app allows customers to see what Redfin … The Naked Truth is over. This field is for validation purposes and should be left unchanged. All the panelists were mobbed. Let's conquer your financial goals together...faster. Which is why we all love Michael Arrington. This metric measures the overall efficiency of a company in being able to turn revenue into profit. After spending more than a decade travelling the world exploring different cultures and languages, I'm happy to now be contributing to the Motley Fool's mission to make the world smarter, happier, and richer. Assuming that number is split evenly between buying and selling, the company is looking at a $10 million monthly loss based on the year-to-date average loss per unit, or $30 million quarterly, which obviously isn't sustainable. Yet this argument doesn't hold up. If Redfin can’t gain market share by charging only half as much as its competitors while consumers are forced to transact business from home, it’s difficult to imagine that it will become profitable anytime soon. Glenn was raised in Seattle and graduated from the University of California, Berkeley. Tech-focused real estate companies, including Redfin (NASDAQ: RDFN) and Zillow (NASDAQ: ZG)(NASDAQ: Z) have been rapidly expanding their iBuying businesses. Copyright: © 2020 Redfin. Demonstrate a clear path to profitability: Redfin remains unprofitable with operating losses of $23M in 2016. Gross profit of $93 million was up 74% yoy. In other words, it uses the 1.5% listing fee or Redfin Refund offer to get you in the door, then tries to sell you on its mortgage company, title service, local partners, and so on. Every terrace of the Olympic Sculpture Park was packed. Returns as of 12/19/2020. And knowing that is a huge salve for what’s most unbearable about startup life: the aching possibility that it can never work, that the game is so stacked against you it doesn’t even matter what moves you make. Every terrace of the Olympic Sculpture Park was packed. I love the Redfin mobile app. The company doesn't give an exact number of homes sold per quarter, but so far in 2019, it has reported revenue of $141 million for its iBuying business, resulting in a $3.4 million loss. Redfin, like Zillow, considers the home-buying business as a way to drive customers to more profitable products. As a broker, Redfin actually employs real estate agents and brokers the deal. Profit margin can be defined as the percentage of revenue that a company retains as income after the deduction of expenses. Prior to joining Redfin, he was a co-founder of Plumtree Software, a Sequoia-backed, publicly-traded company that created the enterprise portal software market. Appreciate my writing, have an idea for me, or is there an issue with something I wrote? The only problem: So far, it is extremely unprofitable, with both companies losing millions. We have tried apps like Zillow (inaccurate since they’re not an actual MLS), Trulia (owned by Zillow), and Realtor (decent). I believe even the most bullish analysts are under-estimating Redfin's 2021 earnings. Some call this a dream come true. This means that most Redfin sellers end up paying 3.5%-5% in commissions. Looking for tips and advice about buying, selling, and home improvement? Simplifying the real estate agent choices we offer consumers, which increased demand a further 16% in a single month. 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