Without it our lives would be completely different, and we would wonder precisely how we ever found out anything without our home Internet connections. (Jenkins, 2004). However, the impact of media convergence has been and still pretty huge toward mass media. They have picked up this addictive behaviour which has become a way of life, in which users nowadays might not be able to function on a daily basis without some sort of technology. With the advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content. In case of analogue media, each form was separate and independent from the others due to the need to use different materials, properties and apparatuses. According to Jenkins (2006), consequences of this trend can be viewed as both positive and negative. Media has become one online streaming tool that people use, and this convergence has changed our society no end. How Does Media Convergence Affect Literacy? Convergence of technological platforms, such as Tinder, greatly affects media technologies and especially audiences, and these outlets in … Convergence can be a very positive thing; it shows our societys' progression in technological terms, we can access media content like never before. It is a concept that almost every member of the society must adapt but we should as much as possible not be too addicted to it because already we are glued to our keypads on gadgets like smart phones, ipads and the rest. Media convergence can be defined as the unique relationship between the media industry, it’s audiences and existing technologies. How does your use of social media affect your mood, productivity, and sense of well being? Is Sport an Industry? Even people living thousands of miles apart can stay connected through social media on their phone and computers at all times. Media highlights controversies an… Media convergence with the development of technology in different platforms and operations such as television, internet and mobile communication, audiences have had both a bigger choice of media and a life which media technologies has made easier. If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this box. With media convergence your goal is to bring all of these various types of media together and to really use them to create a message for your industry. It can affect the broadcast media in an effective & not-so-effective way. Moreover, after human beings entered the twenty-first century, along with the development of digital and network technologies, media convergence patterns have become … Media convergence is something that impacts us all, and such has become the way of life, that society adapts and changes accordingly. Students have to … Paradoxically, it’s also a cause of much conflict, confusion and distraction. This constant convergence of technology has made out lives easier as users by allowing us to search the web more quickly, efficiently and conveniently. Only time will tell what its true long-term effects will be. Earlier this year, some of my journalist colleagues and I participated in an informal strategy think tank in South Africa. However, as more and more information is presented to us we are more susceptible to biased information that is underhandedly attempting to sway opinions to parallel that of the biased (Wendt & Spohn). Ask your question. Add your answer and earn points. Media convergence transforms established industries, services, and work practices and enables entirely new forms of content to emerge. Copyright 2010-2014 @ Bendel Newspaper Company Limited Publishers of Nigerian Observer, Weekend Observer and Sunday Observer. 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