In 2006, Henry Jenkins’ Convergence Culture: Where Old and New Media Collide was published in which the celebrated media scholar mapped the industrial, technological, and social convergence that had emerged since the birth of the so-called ‘digital age’. The process by which previously distinct technologies come to share content, tasks, and resources. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones.As technology advances, convergence of media change to keep up. Media convergence is the tendency for different types of media to become more similar with time. Even though it feels like we have had it forever, similar to The X-Factor. Media convergence is the tendency for different types of media to become more similar with time. Media Convergence: The Impact of Social Media, web 2.0 in the Advertising Industry in China - Term Paper Example. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Top Tag’s. CONVERGENCE. When radio was invented, people predicted the end of newspapers. When television was invented, people predicted the end of radio and film. This movie demonstrates many examples of technological, economic, and cultural convergence. For example, films may adopt choose-your-own adventure features such that they begin to resemble games. Several iPhone apps promise to apply effects to photos to make them look more like Polaroids. Such actions are enabled by media convergenceThe process by which previously distinct technologies come to share content, tasks, and resources., the process by which previously distinct technologies come to share content, tasks and resources. In some cases, mul… Media convergence is the merging (or joining together) of previously distinct media to create entirely new forms of communication expression. The most extreme example of technological convergence would be the as-yet hypothetical “black box,” one machine that controlled every media function. Convergence has also made multitasking much easier, as many devices allow users to surf the Internet, listen to music, watch videos, play games, and reply to emails and texts on the same machine. You can change your ad preferences anytime. BBC is a very famous British public service broadcaster and it is also the largest broadcaster in the world (Collins and Purnell, 1996). Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones.As technology advances, convergence of media change to keep up. This has led to an increase in the competition for consumer’s time and attention that the content creators face. Media & Media. Examine how convergence is affecting culture and society. Economic convergence, when a single company has interests across many kinds of media. To many who grew up in a world dominated by so-called old media, there is nothing organic about today’s mediated world. In other words, multitasking makes us do a greater number of things poorly. products/technology. Also, the digital distribution of music is an example of media convergence by the adoption of a modular network, as traditional media content is delivered to end-users through a value chain composed of interdependent activities: for example, musician, label, digital music provider, internet provider (see Rogers & Sparviero, 2011). Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. Examples New media includes things like websites, digital communities, social media, mobile apps, ... Digital Convergence The future of new media may resemble a process of digital convergence. Convergence is the process where several media channels come together to exist and operate in synergy. Central to any discussion on media convergence is the term digital media itself, because it provides the context and example through which media convergence occurs. What are examples of media convergence? Search Pages. This concept can be explained more clearly using the example of television industry and its development over the years. As a New York Times editorial sniffed, “Few objects on the planet are farther removed from nature—less, say, like a rock or an insect—than a glass and stainless steel smartphone.”Editorial, “The Half-Life of Phones,” The New York Times, Week in Review section, June 18, 2010, http://www.nytimes.com/2010/06/20/opinion/20sun4.html?_r=1 (accessed July 15, 2010). coming together of different media In his 2005 book Everything Bad Is Good for You, Steven Johnson argues that today’s television and video games are mentally stimulating, in that they pose a cognitive challenge and invite active engagement and problem-solving. Advertising for the movie came through … Media Convergence has brought about a shift in the control that the content creator had over it’s property. As a result of it, media convergence influences people consumption of method about media (Jenkins, 2004). Media is a complex … New Media Convergence and Audience Fragmentation and Programme Content in International Broadcasting The new media technologies have been referred to as the communication revolution due to the immense changes they have brought to mass communication and social lifestyles in past decade or so. However, this multitasking is still quite new and we do not know how media convergence and immersion are shaping culture, people, and individual brains. Define convergence and discuss examples of it in contemporary life. In an age of high resolution, portable printers, and camera phones, the Polaroid’s appeal has something to do with ideas of nostalgia and authenticity. Sample Research Paper on Media Convergence. Fewer large companies own more media properties. Critical viewpoints, for example, stress that media convergence has been used as a buzzword for outlining the impact of digitization while oversimplifying the complexity of media and technological change and neglecting the possibilities of modifying or turning around paths that have once been taken (Fagerjord & Storsul, 2007; Storsul & Stuedahl, 2007; Silverstone, 1995; see also Balbi, Chap. Organic convergence is multimedia multitasking, or the “natural” outcome of a diverse media world. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. For example, a mobile phone is expected to make and receive calls and text messages. Odds are, it’s been a while. Instead of being slick and digitized, cassette tapes and Polaroid photos are physical objects that are made more accessible and more human, according to enthusiasts, because of their flaws. Disney is made up of five different divisions, including: Divisions Walt Disney… The situation is an example of Select one: O a. Prehistoric age b. new age c. electronic age d. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. However, as the technology has evolved, they can now take pictures, record video, play games, access the internet, and can be used as mp3 players. Convergence of messaging. But modern American culture is plugged in as never before, and many students today have never known a world where the Internet didn’t exist. Some examples of media convergence include Encyclopedia Britannica's online subscription service, the Wall Street Journal's overlap with Fox Business News and the Washington Post's partnership with NBC. Technological convergence, in which different kinds of technology merge. The character Harry Potter exists in books, films, toys, amusement park rides, and candy bars. Technological convergence, in which different kinds of technology merge. However, as the technology has evolved, they can now take pictures, record video, play games, access the internet, and can be used as mp3 players. Media Convergence: The Impact of Social Media, web 2.0 in the Advertising Industry in China - Term Paper Example. Twenty-first century media culture is increasingly marked by convergence, or the coming together of previously distinct technologies, as in a cell phone that also allows users to take video and check email. Maybe never. „coming together of different equipment and tools for producing and distributing news‟ (Grant and Wilkinson, 2009) The combination of new media and old media within a single piece of media work – the coming together of different media products/technology. Easy. Media theorist Henry Jenkins identifies the five kinds of convergence as the following: Which argument do you find more compelling, Johnson’s or Carr’s? For technology, media convergence is when different media come together to do a similar task. In addition to functioning as a cellular telephone, Apple's touch-screen iPhone, released in 2007, has a built-in Web browser for viewing Internet content over wireless telephone networks and WiFi connections. A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies. Global convergence, when geographically distant cultures are able to influence one another. Media theorist Henry Jenkins has devoted a lot of time to thinking about convergence. Such actions are enabled by media convergence, the process by which previously distinct technologies come to share tasks and resources. Media convergence has … Carr worries that the vast array of interlinked information available through the Internet is eroding attention spans and making contemporary minds distracted and less capable of deep, thoughtful engagement with complex ideas and arguments. mobile phone -Henry Jenkins Name the five types of convergence identified by Henry Jenkins. -Media convergence refers to the way that a whole range of different kinds of info can be combined and delivered in one format - e.g. The joining of multiple media technologies. (Grant and Wilkinson, 2009) The media undertakes a vital function in the society. See our Privacy Policy and User Agreement for details. Now customize the name of a clipboard to store your clips. Convergence is “multiple-platform publishing or integrated journalism ... And then he proceeds to give examples: YouTube is social media while LinkedIn is social networking. „blending of the media, telecommunications and See more ideas about Convergence, Social media, Media. Poking fun at alarmists who see every new technology as making children more stupid, Johnson jokingly cautions readers against the dangers of book reading: it “chronically understimulates the senses” and is “tragically isolating.” Even worse, books “follow a fixed linear path. Clipping is a handy way to collect important slides you want to go back to later. within a single piece of media work – the See our User Agreement and Privacy Policy. Most people do not understand the complexity that comes with media and the vital role it plays. Types of convergence Economic convergence, when a single company has interests across many kinds of media.

Finance: Banks have converged and had to adapt to the digital era. The expression ‘new media’ has been in use since the 1960s and has had to …
In the past, we use the phone to call each other, it will not received immediately, television could just watch several black and white film, radio and other entertainment medium had to be played on a specific device. It takes completely separate ideas and smashes them together, so that we’re left with one big idea. The poster child for this is the smart phone. Technology. Reading is not an active, participatory process; it’s a submissive one.”Steven Johnson, Everything Bad Is Good for You (Riverhead, NY: Riverhead Books, 2005). Media Convergence 1. Broadly speaking, media convergence in any context is about the integration of information and communications technologies, various forms of media content, and computer networks – for which some scholars now use the shorthand “Three C’s” (communication, computing and content). For example, a fan produced music video may become more popular than the official … What happens to the “old” technology? Or a library’s card catalog? Network professionals are also focusing on the security of these systems as the converge. Comments (0) The economic strategy of media convergence (also known as media consolidation, media concentration or economic convergence) is a product of three elements. And third, government deregulation. For example, cell phones provide convergence in accessing media, streaming, and email in one device, but movement and usage of those features have become more seamless with time and feedback. „coming together of different equipment and Media convergence is the joining, or ”converging,” of distinct technologies into one. Video games may become integrated into real life. Smart phones are used to talk, text, email, social network, school, business, web browsing, and take picture and video. It takes completely separate ideas and smashes them together, so that we're left with one big idea. The underground music tastemaker Thurston Moore of Sonic Youth recently claimed that he only listens to music on cassette. The Internet and social media platforms allow journalists to release news in real time – a feat that a hard copy of a newspaper is unable to offer – as well as issue the same non-time sensitive material that they may release in the actual paper. For instance, what malware is necessary for protection, how do you protect the user, and what information … The most extreme example of technological convergence would be the as-yet hypothetical “black box,” one machine that controlled every media function. COMMUNICATIONS. With the advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content. Second, corporate concentration. In the OOH media, the location plays a critical role in defining the target audience, viewership and hence pricing. Media Convergence. Also known as the three C’s. What is Media Convergence? Examples of technological convergence Aside from telecommunications and media, technological convergence is starting to pervade other old-line industries. The fact that the term is used to describe this adaptation, merging together and transitioning process, is an indication that the ongoing confrontation of old and new technologies is complex and multilayered” (Dwyer 2010). Instead, they are sending text messages to friends, linking news articles on Facebook, commenting on YouTube videos, writing reviews of television episodes to post online, and generally engaging with the culture they consume. Cross-Media convergence Media products promoted across other platforms - YouTube, social media, online networks, streaming sites like Netflix and HULU The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media. One example of media convergence as we know it today is illustrated through merging of newspaper copy to news apps and websites. Cross-Media convergence Media products promoted across other platforms - YouTube, social media, online networks, streaming sites like Netflix and HULU The Walt Disney Company is an example of cross-media convergence as it produces and distributes a wide range of different types of media. To put it even more simply, the convergence of Content with Communication technologies and Computer Networks is what leads to Media Convergence. How about a payphone on a street? Read Text. With the advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content. media convergence Essay Examples. Comments (0) Add to wishlist Delete from wishlist. E.g., video gaming , Entertainment Convergence Examples: Fun on the Run. What is meant by the term media convergence with regard to technology is simply the merging of different content in different media channels. Technological convergence is the combination of different types of media to create a digital media form, and is extremely prominent in the seventh Harry Potter film. A culture in which media consumers are able to annotate, comment on, remix, and otherwise respond to culture. Initially, most newspapers and other print products had little to no internet presence. Media convergence is an example of Select one: A print media b. ancient media c. broadcast media Od new media 1 . When was the last time you used a rotary phone? Types of Media Convergence But convergence hasn’t erased old technologies; instead, it may have just altered the way we use them. Today’s media consumers still read newspapers, listen to radio, watch television, and get immersed in movies. 28 Related Question Answers Found How does media convergence affect everyday life? Each cultural era is marked by changes in technology. 1. The two primary levels that convergence has occurred are the technologies level and the industries companies. the fact that newspapers, television, radio, and the internet are becoming less separate as technology develops: Media convergence means that we can now watch a newspaper's … BBC is a very famous British public service broadcaster and it is also the largest broadcaster in the world (Collins and Purnell, 1996). Media Convergence unites these 3Cs of Computing, Communications and Content and is an immediate result of digitization and promotion of the Internet. X-Factor is a clear example of media convergence. Another example to prove the importance of media convergence is an integration of the BBC and new media. Cultural convergence, when stories flow across several kinds of media platforms, and when readers or viewers can comment on, alter, or otherwise talk back to culture. slaves discipline diversity high school vs college argument tiger gmo civil disobedience university of michigan drunk driving 12 angry men community service gay marriage obesity cold war. The books series the movies are derived from were print turned to a live action film. Convergence isn’t just limited to technology. It is a long term economic, technology and social trend that has several components: Enthusiasts vs Professionals A blurring of the line between professionally produced media and media produced by enthusiasts. Convergence has transformed who uses these media and for what purposes, but it hasn’t run them out of town yet. A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies. The merger of different mediums. Alternatively, come up with your own theory of how convergence is changing individual and society as a whole. Take, for example, the smartphone from the lesson’s opening. HIDE THIS PAPER GRAB THE BEST PAPER 92.1% of users find it useful. When you need brief, factual information, when was the last time you reached for a handy volume of Encyclopedia Britannica? Drawing on the definitions of media convergence outlined above, it can be argued that one of the ways of understanding media convergence is in terms of interaction between old and new forms of media. Sugarscape, The Daily Mail and Digital Spy Forum have their own page’s dedicated to everything X-Factor. For example, movies may begin to resemble video games. “I think there’s a group of people—fans and artists alike—out there to whom music is more than just a file on your computer, more than just a folder of mp3s,” says Brad Rose, founder of a Tulsa-based cassette label. A news story that originally appeared in a newspaper and now is published on a website or pushed on a mobile phone is another example of convergence. "Greg learned that the Stonehenge is an example of megalithic art." Such a cultural sea change causes a significant generation gap between those who grew up with new media and those who didn’t. These statistics highlight some of the aspects of the new digital model of media consumption: participation and multitasking. It is the convergence of many media technologies allowing one media … Dr.Ashok Kumar,Assistant Professor, Institute of Mass Communication & MediaTechnology, Kurukshetra University Kurukshetra Contact : akkumar@kuk.ac.in, lectashok@gmail.com Convergence & Multi Media : Changing trends in Indian Media 2. Polaroid Corporation, creators of the once-popular instant film cameras, was driven out of business by digital photography in 2008, only to be revived two years later—with pop star Lady Gaga as the brand’s creative director. Summary … Download full paper File format: .doc, available for editing. computer industries‟. The theory that certain cultures are attracted or pressured into shaping social institutions to correspond to, or even promote, the values and structures of a different culture, one that generally wields more economic power. The technologies level the creative content is converted into digital forms that can wirelessly be routed to smart phones, PDA’s, and DVR’s. This is a process where many different forms of media become one. Media convergence is the joining, or ”converging,” of distinct technologies into one. Prime example of this is books, newspapers, and magazines; all of these can be found on the internet using … to. Jenkins breaks convergence down into five categories: Cultural convergence has several different aspects. If you continue browsing the site, you agree to the use of cookies on this website. video,text and images can all be stored and accessed on one website -also refers to the ways in which social media platforms are able to communicate with each other to share contact e.g. Newspapers and magazines’ print versions have seen major declines in readership and circulation since the mass adoption of the Internet (and the expectation of many web readers that content be free). Media convergence is a theory in communications where every mass medium eventually merges to the point where they become one medium due to the advent of new communication technologies. "Greg learned that the Stonehenge is an example of megalithic art." He mourns the change in his own reading habits.

Finance: Banks have converged and had to adapt to the digital era. Take, for example, the smartphone from the lesson’s opening. Media Convergence has brought about a shift in the control that the content creator had over it’s property. Cassettes, Polaroids, and other seemingly obsolete technologies have been able to thrive—albeit in niche markets—both despite and because of Internet culture. For media, the Internet of things distinguish the limitation of border between each medium, it accelerates development media convergence. Most of the brand clients we’ve been working with, have a clear strategy around offline channels especially Out-of-Home media. One major example of media convergence has involved the newspaper and magazine industry, and to some extent book publishing. Another aspect of cultural convergence is participatory cultureA culture in which media consumers are able to annotate, comment on, remix, and otherwise respond to culture.—that is, the way media consumers are able to annotate, comment on, remix, and otherwise talk back to culture in unprecedented ways. Whatever the ultimate cognitive, social, or technological results, though, convergence is changing the way we relate to media today. Another example to prove the importance of media convergence is an integration of the BBC and new media. These factors have allowed media conglomerates to own different kinds of media (e.g., TV and radio stations and newspapers) in the sam… Search Categories . It takes completely separate ideas and smashes them together, so that we’re left with one big idea. Convergence Economic convergence, in which media consumers still read newspapers, listen to radio, watch television, facts... 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