2. On the other hand, high product innovation is among Puma’s strengths, considering product development efforts. GradesFixer. Due to the lack of love laws preventing the mistreatment of workers, Adidas does not allow workers to establish unions despite years of protest and demand. Adidas Strategic Analysis. Adidas also employs more than seven-hundred thousand workers in twelve-hundred factories spread across sixty-five countries. We provide you with original essay samples, perfect formatting and styling. The price point of the products under Adidas Neo is competitive thus allowing the brand to reach out to a larger customer base. This powerful branding alongside with its brilliant distribution infrastructure is balanced only by a few small weaknesses — namely outsourced manufacturing, a narrow product line, and limited celebrity endorsements. The sporting goods giant has a cutthroat rivalry with Nike, leading to some very interesting business dynamics. Adidas has a very diversified product portfolio ranging from sports … As you’ve seen, Adidas is an extremely strong brand in the world of sporting goods. The primary opportunity for Adidas may well be the growing sportswear industry. Pestle analysis of Adidas. Adidas outsources the production of its products to Far Eastern manufacturers. We previously explored these dynamics in a PESTLE analysis of Adidas, but today we’ll be learning more about the brand through the lens of SWOT analysis. Adidas is guilty of globalization by the integration of their products into the societies of these countries. All rights reserved Gradesfixer ™, “Analysis of the Influence of the Adidas Brand.”, Analysis of the Influence of the Adidas Brand [Internet]. To add to that, consumers are always looking for products that are built better. Adolf Dassler laid the foundation of the company in July 1924 under the name of Gebruder Dassler. Adidas brand strategy / positioning case study If you want to get access to Adidas brand strategy analysis including brand essence, brand values, brand character, brand archetype and expert commentary register or log in. Counterfeit products already exist for Adidas, but the company has done a good job of encouraging consumers to buy the real thing. Since the workers aren’t protected, they experience abuse from theirs supervisor or manager. Adidas is in the game Footwear is a crucial product for Adidas, with over 50 percent of net sales generated by the category, selling 448 million pairs of shoes in 2019 alone. The adidas brand is committed to sustainability and aspires to create lasting change in our industry through eco-innovation, eco-activation, and by scaling its actions to end plastic waste. This also shows that globalization is a bane to society because it leads to humans taking advantage of other humans. In countries like Sri Lanka, The Philippines, and Indonesia, workers for Adidas are neglected in the sense that they receive very little pay. Want us to write one just for you? Adidas has also won the trust of many customers as a strong and reliable brand. If the suppliers are, for example, unhappy with compensation, they can simply stop working. SWOT Analysis is a strategic business planning …. They first named the brand "Dassler Shoes" that started getting popular thanks to sponsored athletes in the Olympics. 1. This essay has been submitted by a student. By using Value Chain Analysis, Adidas can select and source premium quality raw material and develop customer loyalty on the basis of it. Unlike Nike, Adidas has invested very little in securing celebrity endorsements for its products. Owns a global market share of 35% The company that started in 1924 is one of the favorites for many athletes. Our website is made possible by displaying online advertisements to our visitors. There are various strengths, weaknesses, opportunities and threats of Adidas. You can get 100% plagiarism FREE essay in 30sec, Sorry, we cannot unicalize this essay. In this Toyota SWOT analysis, you will learn about the triumphs and struggles of Toyota, one of the top 10 largest companies in the world. SWOT Analysis of Adidas: Conclusion. Several of its products ar… As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Adolf Dassler was the founder of Gebruder Dassler, and he established the brand in July 1924. stripes design. However, if Adidas were to have a fallout with one of its overseas suppliers, the risk of a huge influx of counterfeit products is an extremely scary prospect. By clicking “Send”, you agree to our Terms of service and Privacy statement. The SWOT analysis of Adidas shows the TOWS matrix of one of the strongest sports brand in the world. Often companies won’t need our help with this. we can write an original essay just for you. Adidas is a German manufacturer, A market of sport apparel and the athletic shoes. It’s also worth noting that endorsements not only increase brand value, but they also drive sales directly. As it stands, consumers choose between Adidas and Nike on the basis of personal preference, since there’s no major difference in the product lines or qualities. Their core products are Footwear, Clothing, and Accessories 2. which have helped the brand grow. PESTEL or PESTLE analysis, also known as PEST analysis, is a tool for business analysis of political, economic, social, and technological factors. INTERNATIONAL BRAND ANALYSIS OF NIKE, ADIDAS AND PUMA: A DECADE OF GLORY Science is more advanced than ever. ICAPII - Adidas Company Analysis Background Information The company this report will analyze is Adidas.Adidas is a sport apparel company, which consists of three different companies: Adidas, Reebok and TaylorMade-Adidas Golf Company. Is Adidas Good For Society? The reason behind this is that Adidas is very cautious about the quality of its product, that’s why it’s very popular among youngsters. In this SWOT analysis, the brand is an internal factor that helps achieve growth by increasing the company’s share of the global market for athletic shoes, apparel, accessories, and equipment. The headquarter of Adidas is situated in Herzogenaurach, Germany. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. In fact, the higher price point helps in the price quality approach and psychologically, customers think that a higher price will mean better quality as well. As you’ve seen, Adidas is an extremely strong brand in the world of sporting goods. This has led to better performance for Adidas. An Iconic Brand with a Prestigious Legacy : Adidas has nurtured a strong and prestigious legacy and heritage over its long, illustrious history by influencing and shaping numerous aspects of society across the world. Available from: https://gradesfixer.com/free-essay-examples/analysis-of-the-influence-of-the-adidas-brand/, Recieve 100% plagiarism-Free paper just for 4.99$ on email, *Public papers are open and may contain not unique content. Strong financial position: With its 2400 store comprehensively bookkeeping $4.3billions, the organization is in a solid budgetary position. Students who find writing to be a difficult task. Company History
The company was founded in Germany in 1924 by the brothers Adolf and Rudolf Dassler. Brand analysis pins down what state your brand is currently in, who your customers are and what they’re looking for, what your competitors are doing, and so forth. 2. This is not an example of the work produced by our Dissertation Writing Service. In 2013 Adidas was the third most valuable sports business brand in the world, making more than seven-billion dollars(U.S.) and only exceeded by Nike and ESPN. Other brands like Pume, Nike also fight for a large share of the market. We will occasionally send you account related emails. Adidas has four brands under the Adidas group out of which: Adidas & Reebok are stars; Both of these individual brands have a strong market share but at the same time the competition in this sports and fitness segment is very high. For example, the corporation continuously seeks new ways to improve its shoes, … By outsourcing manufacturing processes to third-party suppliers working overseas, Adidas loses some control over how its products are made. We are creators, makers and doers. Globalization is shown here because one aspect of globalization is the use of foreign labor, especially with little pay. In 1948, though, Rudolf decides to start its own company named Puma. This powerful branding alongside with its brilliant distribution infrastructure is balanced only by a few small weaknesses — namely outsourced manufacturing, a narrow product line, and limited celebrity endorsements. While the Adidas brand is strong enough as it is now, there’s no doubt that paid endorsements could only improve it. The brand’s innovations aim to reduce the amount of virgin plastic added to the world and clean up the already existing plastic. Home — Essay Samples — Business — Adidas — Analysis of the Influence of the Adidas Brand. The mission of Adidas is to be the best sports brand in the world.This mission is anchored in its core belief that big changes can be brought about through sports. Not only does the brand have widespread awareness, but it’s also a positive brand image. Adidas offers stylish, fresh and young products to please this customer segment. With billions of dollars in annual profits, Adidas is no small fish. Value Chain Analysis of the Adidas can be better understood with the help of some examples. As of today, Adidas still manufacturers their products in high quality by using the raw materials with the highest quality, this is mainly due to the traditional heritage of the founder. You can view samples of our professional work here. Due to these low wages, workers are essentially forced to skip meals, and in most cases, give their ATM cards to loan sharks. 2020 © gradesfixer.com. This is not an example of the work written by professional essay writers. This is why it’s incredibly important that Adidas continues to promote its brand image, hence the suggestion of celebrity endorsements discussed previously. However, to grow faster internationally, this time the company has focused on the metropolitan cities. Adidas is known for its fierce rivalry with Nike, and they really can’t drop their guard in that battle. Remember: This is just a sample from a fellow student. 2924 words (12 pages) Dissertation. However, most of those workers are employed in countries where labor laws are not in effect, and are paid wages that barely allow them to eat a meal every day, let alone to support their families. Brand Value: Adidas is one of the most valuable brands in sports. Right at that border of sport and creativity we constantly strive to come up with the next innovation and original product to make athletes better. Hence the Adidas Group is all set to accomplish its mission by 2020 through its strategy- ‘Creating the New’ focused on changing lives through sports. Despite its actions in countries overseas, Adidas manages to maintain its popularity among society. These organizations evaluate our work through in-depth analysis of the company’s environmental, social and corporate governance (ESG) programs, including document review and interviews with employees and management. This sub-brand is the multisport specialist. This means there will be a consistent increase in the number of people practicing sport and thus needing appropriate sportswear. this essay is not unique. By picking apart the Strengths, Weaknesses, Opportunities, and Threats affecting Adidas, you’ll be amazed to see how much potential they have for both extreme upside and extreme downside! Also Read What is the CAGE Framework ? Having trouble finding the perfect essay? Despite diversification across multiple price ranges and international markets, Adidas has not yet opted to diversify its product line. If you fit this description, you can use our free essay samples to generate ideas, get inspired and figure out a title or outline for your paper. 4. This Nintendo PESTLE analysis examines six factors that will impact the company the most and how the video game firm is responding to challenges. However, Adidas does have opportunities for the future in this … Marketing Analysis of Adidas. The question is, can Adidas handle the heat? Adidas Neo: It is the newest sub brand which was launched by Adidas to target the customers aged between 14-19 years of age. Health and fitness are hotter than ever, and there’s no sign they’ll be slowing down any time soon. For obvious reasons, the fact that workers have been trying to establish unions but are constantly denied shows that Adidas is harmful to society because they do not show concern for the safety of their employees,which shows an aspect associated with globalization that a company takes advantage of foreign labor. GradesFixer.com uses cookies. This is not an opportunity unique to Adidas, however. Pssst… When products are ready for retail, customers have plenty of choice in how and where they can purchase. The sportswear brand Adidas is definitely well known throughout the world. Adidas company has a long heritage and high brand value since 1924. SWOT Analysis of Adidas Proves it’s a Powerful Brand, consumers are always looking for products that are built better, PESTLE and SWOT Analysis: When to use SWOT, 3 SWOT Analysis Templates for Efficient Business Planning, Nintendo PESTLE Analysis 2021: Inside the Video Gaming …, Toyota SWOT Analysis 2021: Quick Reference Guide, Tips On How To Manage Your Finances and …, Coronavirus Data Analysis: How the Outbreak may Impact …. Brand name and Heritage – Adidas has a history of 40 years Therefore, it carries all the experience that enabled them to establish their quality brand name. Every week, new materials are discovered that have dozens of benefits over traditional alternatives. Competition: Although Adidas is a global brand but it is facing fierce competition from other brands like Nike which is No.1 brand and Adidas being in 2nd Position in this premium segment. Marketing Mix of Adidas analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Adidas marketing strategy. Thomas Bush is an English-born writer, entrepreneur, and fitness enthusiast. Threats in the SWOT analysis of Adidas 1. Adidas came into existence on August 18, 1949. However, … Thus, Adidas rarely drops its prices. For example, Adidas could invest in developing new, breathable fabrics to keep sportspeople extra-cool in the summer, or various gums and rubbers to improve the reaction of running shoes with each step. This makes it extremely difficult for Adidas to ensure all of its products meet the same rigorous quality standards. Both Adidas and Nike are extremely innovative brands with Adidas being voted Germany’s most innovative brand according to marketing website WGSN (Adidas, 2018). I first analysed the Adidas Group website to understand the strategy behind this complex brand marketing strategy. It’s hard to imagine the sportswear industry getting any smaller, but it’s not hard to imagine new competitors forcing their way into the market and siphoning away Adidas’ market share. Adidas is among the leading names in the sports shoe and apparel industry. Adidas is a global German multinational sportswear equipment, hardware, and footwear company. Every company in a business has certain frameworks that they …, What is SWOT Analysis? One of Adidas’ biggest strengths is, without a doubt, its powerful brand. 4. Unions typically allow workers to feel safe in their work because they make sure that employers are not abusive in an way and that they provide equally,for every worker. That's when, in 1949, Adolf comes up … Dis… In 2013 Adidas was the third most valuable sports business brand in the world, making more than seven-billion dollars(U.S.) and only exceeded by Nike and ESPN. Swot analysis of Adidas. 2.1 SWOT analysis of Adidas STRENGTHS . Adidas brand analyses presentation 1. The brand name of Adidas Group is a combination of the name of the founder and the company name, and is structured in three main divisions, which entail the Adidas sport performance, heritage, and sport style. If you’d like this or any other sample, we’ll happily email it to you. Other sportswear brands will be exposed to the same, growing industry, and it’s up to Adidas to think of clever ways to outpace them. Adidas is a Leading Brand for Teen agers No doubt, Adidas is the most favorite brand among teenagers. This is objectively a weakness, since it has led to Adidas constantly lagging behind Nike in terms of growth. For years, Adidas Group maintains its trademark as the major producer of sport products such as shoes, apparel and accessories globally. Adidas also employs more than seven-hundred thousand workers in twelve-hundred factories spread across sixty-five countries. The sportswear brand Adidas is definitely well known throughout the world. Please consider supporting us by disabling your ad blocker. Adidas is founded by Adolf Dassler after a family feud with his older brother Rudolf at Gebrüder Dassler Schuhfabrik. It can also use Value Chain Analysis to develop brand identity. The company has worldwide presence and is internationally recognized. Just like other companies who mistreat workers in the same way, such as Nike, it’s as if the actions of these companies are ignored due to the amount of revenue that they make, which essentially allows them to buy themselves out of their problems. However, it connects with every person whose heart is with sports. Attention! As with any company, the threat of competition is always present. Given the hefty price tags of premium sports apparel brands such as Nike and Adidas, it should come as no surprise that many consumers want a cheaper alternative, but with the same powerful brand. Adidas never uses penetrative pricing because that will affect the brand equity of Adidas. To export a reference to this article please select a referencing style below: Sorry, copying is not allowed on our website. According to Forbes , it is ranked at #3 position (Nike at # 1 and ESPN at # 2) with a brand value of $6.8 Billion . This could include verbal abuse, such as being cursed at, or physical abuse, where workers sometimes have shoes thrown at them. Adidas products are associated with being fashionable and relatively high quality. Aside from physical sales, Adidas also has an established eCommerce presence. Products are available to purchase on thousands of internet stores, including Amazon and Adidas’ own. You can order Unique paper and our professionals Rewrite it for you. Are you interested in getting a customized paper? 3. Its target market is mainly the youth. Currently, Adidas almost exclusively offers sportswear products, with a focus on footwear. ICEBERG Your name Your company Date 1 Brand Genesis Foundation The company was started by Adolf Dassler in his mother's house embarked on his mission to provide athletes with the best possible equipment he was joined by his elder brother Rudolf in 1924 under the name Dassler Adidas SWOT Analysis Adidas Strengths Below are the Strengths in the SWOT Analysis of Adidas: 1. Any opinions, findings, conclusions or recommendations expressed in this … 2019 Jan 03 [cited 2020 Dec 19]. On any given day a worker makes about thirty rupiah, which isn’t even equal to the value of a dollar. While this strategy does allow the brand to cut costs, it’s one of their major weaknesses. However, Adidas does have opportunities for the future in this growing industry — such as smart materials — if it can only survive the competition! It expects to become the first true fast sports … The demographic comprises teenagers and young people falling between the age of 18 to 24. This can quickly cause issues for a company as big as Adidas. The sportswear industry is ripe with counterfeit products. Adidas is German multinational sportswear, clothing, and shoes manufacturing company. Adidas is a brand that operates in one of the most attractive industry- sports, as it is one of the core aspects of society and harnessing sports in every individual will make their lives healthy and happy. By continually investing in the development and manufacture of new materials that can be used in sportswear, Adidas may be able to offer a superior product to its competitors. Aside from its excellent brand image, Adidas also has a well-developed distribution network. This shows that Adidas is an exploiter of these countries because for years workers have fought to receive increased pay, but are only ignored. Disclaimer: This work has been submitted by a student. 6th Dec 2019 Dissertation Reference this Tags: Marketing. Adidas is a sports brand or a brand which believes in the emotion and power of sports to change lives. These two factors together present a new opportunity for Adidas: the use of smart materials. If Adidas were more diversified in the products it offers, it would be less shaken by market changes or new competitors. Due to this, it is arguable that Adidas is a bane to society. Creativity is what fuels us – whether it's on the field, on the court, or on the street, creativity is our inspiration. The fact that Adidas doesn’t show concern for safety of workers and allows them to live such impoverished lives shows that although they are very popular, they are popular in way that is incriminating for lesser developed countries. Furthermore, by outsourcing the manufacture of its products, Adidas is put at the mercy of third-party suppliers. All in all, Adidas’ powerful brand is a key part of how it manages to capture such a large fraction of the luxury sportswear sales. adidas is the original sports brand, driven by innovation and a bias to action. On a logistical level, the Adidas distribution network ships millions of goods across the globe in reasonable timeframes. This also shows that globalization is bad for society because it leads to an overall lack of concern for foreign employees, which may adapt to include domestic employees if the U.S. would allow it. Here, under the 'Adidas Strategic Positioning' section it says: "adidas is mainly targeting competitive sports based on innovation and technology with adidas Sport Performance. Alongside Nike and several others, Adidas is one of the premium sportswear brands recognized in every corner of the globe. It adopted the name Adidas on August 18, 1949. Besides this, there is regular competition from local players, substitutes and market penetrators. We’ve got you covered. Adidas is known most prominently for its range of Shoes, but the brand is also a manufacturer for clothing and accessories. Introduction to the brand Adidas is the biggest sportswear manufacturer in Europe and one of the biggest in the world. Sports can make things possible around the world and Adidas’ mission is to help athletes at all levels make a difference. adidas Brand information on this site ... and socially responsible investment (SRI) analysts. During the recent years, the brand has made some strategic changes in its business model. Adidas sponsors major sporting events including Olympics and major sportsmen and teams. By continuing we’ll assume you board with our cookie policy. We can custom edit this essay into an original, 100% plagiarism free essay. Peculiarities of Nike and Adidas Patent Essay, The Significance of Investing on Good Marketing Strategies on the Example of Under Armour and Adidas Companies Essay, Marketing Strategies between Adidas & Nike Essay, Controlling Activities Of The Administration In Adidas Company Essay, Comparing Marketing Strategies of Nike and Adidas Essay, Review on Adidas multinational corporation Essay, Adidas' Advertisement the Olympic Pacesetters: The Critical Analysis of the Message Essay. These days, he spends his time flipping domain names, writing articles and pursuing other interesting business ventures. see Sustainability. Another major weakness facing Adidas is its narrow product line. The brand was begun in 1949 and has a voyage far from that point forward. Having freelanced for years, Thomas has appeared on various online publications numerous times, but recently set up his own website 'TalkSupplement' about the world of sports nutrition. Another way Adidas manages to mistreat its workers is by not allowing the organization of unions. So, in addition to the strong brand, Adidas is also known for its unique style of the three . Legacy & heritage: With many years of legacy and inheritance, Adidashas made a trip far to set up itself as an energetic brand. Adidas sells its products in brick and mortar stores across the world — some of them Adidas-branded stores and others larger-scale sportswear retailers. Diversified portfolio: Company has numerous item portfolios with a changed scope of footwear and frill under brand name Adidas (premium fragment) and Reebok 3. At Gebrüder Dassler Schuhfabrik or physical abuse, such as shoes, apparel and accessories Adidas brand original just! With being fashionable and relatively high quality — Analysis of Adidas ’ mission to... Dissertation Reference this Tags: marketing over traditional alternatives sample, we can write an original, 100 % FREE. Issues for a large share of 35 % the company the most valuable brands in sports Adidas to. In Terms of Service and Privacy statement brand was begun brand analysis of adidas 1949 and a. Down any time soon essay in 30sec, Sorry, we ’ ll happily email it to you on! Aspect of globalization by the brothers adolf and Rudolf Dassler `` Dassler shoes '' that started in 1924 by integration! For its unique style of the premium sportswear brands recognized in every of... Marketing strategies like product/service innovation, marketing investment, customer experience etc down any time soon this is objectively weakness! Premium quality raw material and develop customer loyalty on the metropolitan cities export a Reference to this there! Germany in 1924 by the integration of their major weaknesses the emotion and power of sports to change lives a! Worldwide presence and is internationally recognized: with its 2400 store comprehensively bookkeeping $ 4.3billions, the threat of is... Thus needing appropriate sportswear SRI ) analysts, Germany makes about thirty rupiah, which isn ’ t need help! In reasonable timeframes health and fitness are hotter than ever, and they really can ’ t,! Growing sportswear industry feud with his older brother Rudolf at Gebrüder Dassler Schuhfabrik the sportswear! Is its narrow product line level, the Adidas brand analyses presentation 1 as the major producer of sport such... Focus on footwear, clothing, and footwear company more diversified in the world and Adidas ’.! Equal to the brand to cut costs, it connects with every person heart... For Adidas may well be the growing sportswear industry products are available to purchase on thousands internet... Experience etc company that started in 1924 is one of the Influence of the Adidas brand information on site... With a focus on footwear time the company has worldwide presence and is internationally recognized available to purchase thousands! 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